Category Development Lead

Job Responsibilities / Tasks

• Ensure consistency and quality of Trade Marketing execution across all channels by governing core trade fundamentals and supporting alignment between Sales, Marketing, and Category teams.
• Develop, maintain, and track Must Stock Lists (MSL) per channel, ensuring proper distribution and highlighting gaps with corrective actions.
• Manage and monitor pricing across all channels, ensuring alignment with Sales and Finance and flagging any inconsistencies or risks in-market.
• Track and evaluate execution of trade plans, identifying gaps versus plan and ensuring proper follow-up with concerned teams.
• Collect and consolidate market intelligence and competitive data from field teams and DCs, providing structured and actionable reports.
• Monitor channel performance indicators (distribution, availability, visibility) and highlight risks and opportunities.
• Coordinate closely with Category, Sales, and Marketing teams to ensure alignment and consistency in all trade initiatives.
• Support in improving processes and reporting frameworks to enhance trade planning efficiency and execution excellence.

Experience

• Minimum 5 years of experience in FMCG, preferably in Trade Marketing, Sales Planning, or Commercial roles.
• Strong understanding of trade channels (TT & MT).
• Good analytical and reporting skills with strong attention to detail.
• Strong interpersonal skills with the ability to coordinate effectively across functions.
• Customer-focused mindset with a strong sense of ownership and accountability.
• Proficiency in Excel and reporting tools.
• Strong organizational and follow-up skills with the ability to manage multiple priorities.