Category Trade Marketing Lead

Key Responsibilities / Tasks

• Lead the execution excellence of Trade Marketing initiatives across all channels, driving sales performance through high-impact, insight-led activations while ensuring strong alignment with Marketing strategies.
• Translate brand strategies into channel-specific trade plans that maximize visibility, availability, and conversion.
• Own and continuously optimize the ROI of all trade activities, ensuring efficient investment and measurable business impact.
• Oversee trade logistics and execution quality, leveraging field tracking and health check reports to identify gaps and drive corrective actions.
• Develop and implement tailored promotional plans for key channels and strategic customers, ensuring relevance and effectiveness.
• Strengthen the integration between Marketing and Sales by designing and refining processes that ensure seamless execution of commercial plans.
• Manage the deployment and optimization of POSM and merchandising tools across channels to enhance in-store visibility and shopper engagement.
• Ensure flawless execution of Modern Trade (MT) and Key Accounts (KA) activities, maintaining product availability, compliance to merchandising standards, and resolving operational challenges proactively.
• Lead market intelligence efforts by consolidating insights from distribution channels (DCs) to monitor competition and support data-driven decision-making.

Experience

• Minimum 5 years of experience in FMCG, with strong exposure to Trade Marketing and/or Category Management.
• Solid field sales experience combined with a strategic marketing mindset.

Skills/Qualifications

• Strong stakeholder management skills with the ability to influence and align cross-functional teams.
• High commercial acumen with a strong customer- and shopper-centric approach.
• Advanced analytical and reporting skills, with the ability to translate data into actionable insights.
• Proven project management capabilities with a track record of delivering complex initiatives end-to-end.