Route to Market Lead

Date: 9 Sept 2026

Location: Cairo, Egypt

Company: Beyti Egypt

Key Responsibilities / Tasks

  • Support the implementation of RTM strategies across channels, regions, and customer segments.
  • Identify opportunities to expand market coverage and improve customer reach.Analyze distribution performance and recommend improvements to territories, routes, and service models.
  • Partner with Sales, Trade Marketing, Supply Chain, and Finance to execute commercial initiatives.
  • Monitor sales, distribution, and customer data to generate actionable insights.Support projects related to channel development, distribution expansion, and new market opportunities.
  • Track and report RTM KPIs, highlighting performance gaps and improvement opportunities.

Skills/Qualifications

  •     Bachelor Degree from Business Administration.
  •     Minimum 5 years of experience in similar role. 
  •     Advanced Excel and PowerPoint skills.
  •     Excellent written and verbal communications skills.