Trade Marketing Lead
Date: 24 Sep 2024
Location: Cairo, Egypt
Company: Beyti Egypt
General Purpose
Develop strategic marketing plans for a company and then oversee the implementation and execution associated with the marketing plan.
Key Responsibilities / Tasks
• Collect market data & competitive information from DCs for competitive report.
• Deliver and utilize POSM & merchandising tools in each trade channel.
• Develop marketing strategies aligned with the brand strategies.
• Develop, supervise, and improve procedures to link entire marketing activities with sales team activities.
• Ensure the quality of Trade Marketing activities execution, assist in leveraging Sales performance by providing high quality trade Initiatives for various trade channels and maintaining synergy with Marketing function.
• Ensure the quality of trade logistics, analyze quality programs execution through health check field tracking reports.
• Follow up the execution and logistics of MT & KA activities to ensure product availability, proper utilization of communication-merchandising tools, and solving all relevant logistical problems.
• Prepare trade promotional plan in designated channels with crucial customers.
• Calculate and improve all trade activities ROI.
Experience
Minimum of 5 years of experience.
Skills/Qualifications
Excellent interpersonal skills with ability to communicate and negotiate effectively across all levels and all functions of the organization.
Sales field experience in FMCG & Marketing background brief experience is required.